What I Do
Content strategy. Content consulting. Writing blogs, white papers, case studies, eBooks. Content for the buying cycle.
Messaging based on remarkable differentiators and ideal target market. Passion, personality and purpose as differentiators. Marketing tactics to for each stage of the buying cycle. Marketing calendar creation.
Planning and executing workshops, seminars and webinars as part of anoverall content-oriented strategic marketing approach. Organizing meetups. Organizing conferences.
Seminars, webinars, workshops.
Content for websites, marketing collateral (white papers, brochures, eBooks), blogs.
Google analytics: conversion paths, keyword research, conversion goals.
Social Media Marketing
Content-oriented social media marketing: use of Twitter, LinkedIn, Google + and Facebook to share trackable content. Building a community of potential buyers from which to then drive subscriptions to in-house lists.
Use of newsletter content via auto-responders, RSS to newsletter feeds, and regular newsletters to nurture prospects through the buying cycle.