Fernando Labastida is a professional marketer I count on for excellent writing and marketing advice. He has delivered articles and eBooks to our company with a minimum of instruction, and on technical topics that are not always so easy to explain.
- Steve Mezak, CEO, Accelerance
We were looking for an experienced marketing person to implement a new marketing program. However, it was difficult to find one with the experience necessary and who was also completely Spanish-English bi-lingual. Fernando offered his services, with his passion, deep knowledge of the technology industry, and great writing skills. He utilized his writing skills and regular blogging to help get our website right and get us to the first page of Google for our preferred search term. For anyone looking for an excellent writer who understands the business benefits of technology, and needs their website re-written or an eBook or white paper, I would highly recommend Fernando.
- David Abdo, CEO, KPI Online
Fernando took Austin AMA’s fledgling blog and created a powerhouse of thoughtful and click-provoking content. Now, the blog (www.austinama.org/blog) is one of the most-visited sections of our website. In fact, his own blog posts have earned the most visits on our entire site – more than once. He’s also worked across the entire team – the Austin AMA board, volunteers and his own network – to obtain a variety of posts to complement his own contributions. It’s been a sincere pleasure working with him this year. Based on the results I’ve seen, I highly recommend him, his expertise and his services.
- Melanie Brenneman, VP of Communications, Austin AMA
As a foreign company looking to penetrate the U.S. market, we needed marketing tools that were designed for a sophisticated audience, and that presented our services in a way that clearly showed the problem we solve and the benefits of our solution to our client. The eBook prepared by Fernando was one of those vehicles. It not only broke down the problem and the solution in easy to understand terms, but became an excellent way to deliver added value to our prospective clients right away. The eBook reflects the value of Infolink as an expert partner and has helped us establish credibility and trust. As the designer of the document, Fernando showed a tremendous ability to quickly grasp our business and the communication challenge before us, and put together a deliverable which we have been able to put to use immediately.
- Jose Gonzalez, CEO, Infolink.
A couple of years ago, we started looking for a marketing/PR expert to help us grow Sieena’s customer base in the US market. We found out about Fernando through his blog and we were surprised about his knowledge of the IT industry and the outsourcing market. We decided to hire Fernando to write a couple of case studies for our U.S. audience. Fernando jumped in, interviewed our staff and our customers, and developed two solid case studies that helped us communicate our value to potential customers in the U.S. market. He then wrote a couple of press releases announcing the case studies. I would definitely recommend Fernando as a writer to any company in the software development or high-tech market.
- Mauricio Durán, CEO, Sieena.
Fernando helped us develop our company message and explain in a simple way what we do. He complied with dates and efficiently understood our brochure idea. He definitely understands the IT world, we will keep on working on marketing material with him!
- Nancy Medica, Marketing Manager, Common Sense