<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Fernando Labastida</title>
	<atom:link href="http://fernandolabastida.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://fernandolabastida.com</link>
	<description></description>
	<lastBuildDate>Tue, 06 Mar 2012 18:54:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Infographic: A Brief History of Content Marketing</title>
		<link>http://fernandolabastida.com/infographic-a-brief-history-of-content-marketing/</link>
		<comments>http://fernandolabastida.com/infographic-a-brief-history-of-content-marketing/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 18:53:13 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing institute]]></category>
		<category><![CDATA[joe pulizzi]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=914</guid>
		<description><![CDATA[This has got to be my favorite infographic of 2012....thanks to the Content Marketing Institute for allowing us to post this on our blogs.]]></description>
			<content:encoded><![CDATA[<p>This has got to be my favorite infographic of 2012&#8230;.thanks to Joe Pulizzi and the thought leaders over at the Content Marketing Institute for making this available.</p>
<p><a href=" http://blog.junta42.com/2012/02/history-content-marketing-infographic/ "><br />
<img title=" History of Content Marketing Infographic " src=" http://www.contentmarketinginstitute.com/wp-content/uploads/2012/02/CMI_CM_History_medium.jpg " alt=" History of Content Marketing Infographic " width="620" height="1580" /></a></p>
<p><small>Like this infographic? Get more <a href=" http://www.junta42.com/resources/what-is-content-marketing.aspx "><br />
content marketing</a> information from the<br />
<a href="http://www.contentmarketinginstitute.com/">Content Marketing Institute</a>.</small></p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/infographic-a-brief-history-of-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Public Speaking</title>
		<link>http://fernandolabastida.com/public-speaking/</link>
		<comments>http://fernandolabastida.com/public-speaking/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 21:51:18 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=887</guid>
		<description><![CDATA[Austin AMA Round Table: The Power of Your Differentiator ProductCamp: Smarketing: Content that Drives Sales Centro Emprendedor ESEN, San Salvador, El Salvador: Mercadoventia: Estrategia Comercial Incorporando Social Media Con Las Ventas &#160;]]></description>
			<content:encoded><![CDATA[<p>Austin AMA Round Table: <a title="The Power of your Diffentiator" href="http://www.cvent.com/events/austin-ama-roundtable-marketing-on-a-dime-the-power-of-your-differentiator/event-summary-a4d0dde86b124c918ee5a8d335a6e706.aspx">The Power of Your Differentiator</a></p>
<p>ProductCamp: <a title="Smarketing" href="http://www.johnjohansen.me/2010/08/productcamp-austin-content-driving.html">Smarketing</a>: Content that Drives Sales</p>
<p>Centro Emprendedor ESEN, San Salvador, El Salvador: <a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=ESEN%2Bfernando%2Blabastida%2Bmercadoventia&amp;source=web&amp;cd=6&amp;ved=0CEkQFjAF&amp;url=http%3A%2F%2Fepolitica.files.wordpress.com%2F2010%2F08%2Fprograma_conferencia_redes_sociales_el_salvador.pdf&amp;ei=s93CTq7XDev9sQKi173NCw&amp;usg=AFQjCNEdXnKaKyyUGSTTm7d-PpJiyysKBg">Mercadoventia</a>: Estrategia Comercial Incorporando Social Media Con Las Ventas</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/public-speaking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Event Marketing</title>
		<link>http://fernandolabastida.com/event-marketing/</link>
		<comments>http://fernandolabastida.com/event-marketing/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 21:38:50 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=883</guid>
		<description><![CDATA[Co-organized the SXSW Interactive Latin American track for 2011. See write-up here. Co-organized the Americas IT Forum in March of 2011: recruited sponsors and attendees from across Latin America to attend this one-day Austin-based conference. Austin Content Marketing Meetup: Founded and run Austin&#8217;s most popular content marketing meetup. Featured guest speakers have included Brian Massey, [...]]]></description>
			<content:encoded><![CDATA[<p>Co-organized the SXSW Interactive <a title="SXSW LatAm Track" href="http://sxsw.com/node/5088">Latin American track</a> for 2011. See <a title="SXSW LatAm Track" href="http://www.mysanantonio.com/sacultura/conexion/article/SXSW-adds-Latin-America-track-1156578.php">write-up here</a>.</p>
<p>Co-organized the <a title="Event Marketing" href="http://www.americasitforum.com/americasitforum.com/AMERICASITFORUM.html">Americas IT Forum</a> in March of 2011: recruited sponsors and attendees from across Latin America to attend this one-day Austin-based conference.</p>
<p><a title="Austin Content Marketing Meetup" href="http://www.meetup.com/Austin-Content-Marketing-Meetup/">Austin Content</a> Marketing Meetup: Founded and run Austin&#8217;s most popular content marketing meetup. Featured guest speakers have included <a title="The Conversion Scientist" href="http://conversionscientist.com/">Brian Massey</a>, Tim Hayden, Simon Salt and Juli Gommoll, to name a few.</p>
<p>The <a title="7 Steps to Small Business Marketing Success" href="http://www.leadingresults.com/7-steps-to-marketing-success-austin-tx/">7 Steps to Small Business Marketing Success</a> workshop for small businesses in Austin, TX.</p>
<p>KPi Online <a title="KPI Online Expert Webinar Series" href="https://kpionline.bitam.com/english/transforming-performance-measurement/">Expert Webinar Series</a>.</p>
<p>Webinar in Spanish on <a title="7 Pasos para el Exito en el Marketing Nearshore" href="http://events.r20.constantcontact.com/register/event?oeidk=a07e4n6jyr5c1210dd8&amp;llr=ghwefcdab">7 Steps to Nearshore Marketing Success</a>.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/event-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Videos</title>
		<link>http://fernandolabastida.com/videos/</link>
		<comments>http://fernandolabastida.com/videos/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 22:25:07 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=874</guid>
		<description><![CDATA[Demo and testimonial videos for KPI Online: here, here and here.]]></description>
			<content:encoded><![CDATA[<p>Demo and testimonial videos for KPI Online: <a href="http://youtu.be/WpbJ8004owM">here</a>, <a href="http://youtu.be/M29s_LlMjiU">here</a> and <a href="http://youtu.be/ciQXdc672UU">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brochures</title>
		<link>http://fernandolabastida.com/brochures/</link>
		<comments>http://fernandolabastida.com/brochures/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 22:04:39 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=871</guid>
		<description><![CDATA[Infolink: Brochure specially prepared for a trade show. Common Sense: New brochure re-write KPI Online: Marketing Kit]]></description>
			<content:encoded><![CDATA[<p>Infolink: Brochure specially prepared for a trade show.</p>
<p>Common Sense: New brochure re-write</p>
<p>KPI Online: Marketing Kit</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/brochures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Studies</title>
		<link>http://fernandolabastida.com/case-studies/</link>
		<comments>http://fernandolabastida.com/case-studies/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 22:01:31 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=868</guid>
		<description><![CDATA[Sieena: Psycowin case study and TecMilenio case study]]></description>
			<content:encoded><![CDATA[<p><a title="Sieena" href="http://www.sieena.com">Sieena</a>: <a title="Psycowin Case Study" href="http://www.sieena.com/Pages/Case-Study-Psycowin-HR-application.aspx">Psycowin</a> case study and <a title="TecMilenio Case Study" href="http://www.sieena.com/Pages/Case-Study-Universidad-TecMilenio.aspx">TecMilenio</a> case study</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/case-studies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging</title>
		<link>http://fernandolabastida.com/blogging/</link>
		<comments>http://fernandolabastida.com/blogging/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:49:56 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=864</guid>
		<description><![CDATA[Lander: Wrote first series of blog posts for start-up hosted landing page software platform. Accelerance: ghost blogging here, here and here. Austin AMA: Blog editor and frequent contributor to the blog. Latin IT Marketing: Blogging in Spanish for the Latin American market. &#160;]]></description>
			<content:encoded><![CDATA[<p><a title="Lander" href="http://landerapp.com">Lander</a>: Wrote f<a title="Lander blog" href="http://blog.landerapp.com/">irst series of blog posts</a> for start-up hosted landing page software platform.</p>
<p><a title="Accelerance" href="http://www.accelerance.com/">Accelerance</a>: ghost blogging <a title="Agile Development and CMMI" href="http://www.accelerance.com/blog/agile-development-and-cmmi-incompatible-or-best-friends/">here,</a> <a href="http://www.accelerance.com/blog/outsourcing-software-product-development-how-to-choose-the-right-team/">here</a> and <a href="http://www.accelerance.com/blog/is-it-safe-to-do-business-in-mexico/">here</a>.</p>
<p><a title="Austin AMA" href="http://www.austinama.org">Austin AMA</a>: Blog editor and frequent <a title="Austin AMA Fernando Labastida" href="http://austinama.org/author/flabastida/">contributor</a> to the blog.</p>
<p><a title="Latin IT Marketing" href="http://latinitmarketing.com">Latin IT Marketing</a>: <a href="http://latinitmarketing.com/category/blog/">Blogging </a>in Spanish for the Latin American market.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Articles</title>
		<link>http://fernandolabastida.com/articles/</link>
		<comments>http://fernandolabastida.com/articles/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:35:34 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=861</guid>
		<description><![CDATA[Nearshore Americas: monthly column on marketing nearshore software development services in the U.S.]]></description>
			<content:encoded><![CDATA[<p><a title="Nearshore Americas" href="http://www.nearshoreamericas.com">Nearshore America</a>s: <a title="Fernando Labastida Nearshore Americas" href="http://nearshoreamericas.com/tag/fernando-labastida/">monthly column</a> on marketing nearshore software development services in the U.S.</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/articles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>White Papers</title>
		<link>http://fernandolabastida.com/white-papers/</link>
		<comments>http://fernandolabastida.com/white-papers/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:26:38 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=852</guid>
		<description><![CDATA[Infolink White Paper &#8220;Integrated Product Support.&#8221; IESoft White Paper &#8220;How Small Food Distributors Can Reclaim Control of their Business: The Surprising Outsourcing Solution.&#8221; Latin IT Marketing &#8220;The 5 Steps to Successfully Enter the U.S. Software Market&#8221; (in Spanish).]]></description>
			<content:encoded><![CDATA[<p><a title="Infolink" href="http://www.infolinksa.com">Infolink</a> White Paper &#8220;<a title="Integrated Product Support" href="http://latinitmarketing.com/blog/wp-content/files/Infolink-Ebook-08-02-10.pdf">Integrated Product Support</a>.&#8221;</p>
<p><a title="IE Soft" href="http://www.iesoft.net/">IESoft</a> White Paper &#8220;<a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=iesoft%2Bsite%253Alatinitmarketing.com&amp;source=web&amp;cd=1&amp;ved=0CBsQFjAA&amp;url=http%3A%2F%2Flatinitmarketing.com%2Fdownload%2FWhite_Paper_IE_Soft.pdf&amp;ei=bIbBTtPAD6P5sQLw-OCrBA&amp;usg=AFQjCNHeOaxRtZf_NrsPwrYLUSxwcEuNVA">How Small Food Distributors Can Reclaim Control of their Business: The Surprising Outsourcing Solution.</a>&#8221;</p>
<p><a title="Latin IT Marketing" href="http://latinitmarketing.com">Latin IT Marketing</a> &#8220;<a title="How to Enter the U.S. Nearshore Market" href="http://latinitmarketing.com/download/5_pasos_entrar_Estados_Unidos.pdf">The 5 Steps to Successfully Enter the U.S. Software Market</a>&#8221; (in Spanish).</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/white-papers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website re-write</title>
		<link>http://fernandolabastida.com/website-rewrite/</link>
		<comments>http://fernandolabastida.com/website-rewrite/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:15:09 +0000</pubDate>
		<dc:creator>Fernando Labastida</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://fernandolabastida.com/?p=846</guid>
		<description><![CDATA[KPI Online Web Content: Complete re-write of website content, and re-design of website together with in-house web designer.]]></description>
			<content:encoded><![CDATA[<p><a title="KPI Online" href="http://kpionline.bitam.com">KPI Online</a> Web Content: Complete re-write of website content, and re-design of website together with in-house web designer.</p>
]]></content:encoded>
			<wfw:commentRss>http://fernandolabastida.com/website-rewrite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
