Infographic: A Brief History of Content Marketing

Posted by Fernando Labastida on Mar 6, 2012 in Blog | 0 comments

This has got to be my favorite infographic of 2012....thanks to the Content Marketing Institute for allowing us to post this on our blogs.

The Total Content Approach

Posted by Fernando Labastida on Nov 14, 2011 in Blog, Featured | 2 comments

The term 'Content marketing' has been overused and abused. But don’t go dusting off your old telemarketing or TV advertising playbooks just yet. Despite the fact that ‘content’ has been overplayed like a top 40 song, content is more important now then ever.